Germany: willingness to share personal data for benefits 2016

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This statistic displays the willingness to share personal data in exchange for benefits or rewards in Germany in 2016, by age group. In 2016, it was found that 18 percent of responding individuals aged between 20 and 29 years reported that they were willing to share their personal information in exchange for benefits.

Willingness to share personal data in exchange for benefits or rewards in Germany in 2016, by age group

Characteristic	Agreement	Disagreement
15-19 years	15%	28%
20-29 years	18%	32%
30-39 years	15%	34%
40-49 years	9%	37%
50-59 years	10%	44%
60+ years	11%	56%

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Release date

January 2017

More information

Region

Germany

Survey time period

Summer 2016

Number of respondents

1,502 respondents

Age group

15 years and older

Special properties

the data have been weighted to reflect the demographic composition of the online population age 15+ in each market.

Method of interview

Online survey

Supplementary notes

The original survey question was phrased as follows:
"Here are some general statements about attitudes towards technology and information needs. Please specify a number from 1 to 7 for each statement, where “1” means you don’t agree at all, and “7” means that you agree completely. “I am willing to share my personal data (health, financial, driving records, energy use, etc.) in exchange for benefits or rewards like lower costs or personalized service”"

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