Familiarity with accounting software among U.S. SME owners, 2016
This statistic shows the share of small and medium-sized enterprise (SME) owners in the United States who are familiar with various accounting software suppliers, as of October 2016. Intuit QuickBooks was the most well-known accounting software supplier with around 70.2 percent of SME owners saying they were familiar with the software, even if just by name.