Purchasing criteria: social & ecological responsibility in Germany 2017-2021

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In 2021, around 11.88 million Germans aged 14 years and older stated that they fully agreed with the statement "It is important to me to buy products from companies that act in a socially and ecologically responsible manner". This graph shows the results of a survey on social and ecological responsibility as purchasing criteria in Germany from 2017 to 2021.

Level of agreement towards the statement "It is important to me to buy products from companies that act in a socially and ecologically responsible manner" in Germany from 2017 to 2021 (in million persons)

Characteristic	Fully agree	Agree/mostly agree	Somewhat agree/hardly agree	Don't agree at all	No answer
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Release date

November 2021

More information

Region

Germany

Survey time period

2017 to 2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Information on population:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2017: 23,106 respondents, representing 70.09 million people
2018: 23,086 respondents, representing 70.45 million people
2019: 23,120 respondents, representing 70.60 million people
2020: 23,138 respondents, representing 70.63 million people

The figures refer to the following studies: 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022.

You can find more information on the methodology of the study here.

Figures have been rounded for easier understanding.

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