Popular online music brands among young people in the U.S. 2018-2020
Spotify was the most popular online music service among young people aged 12 to 34 in 2020, with the platform being the most used among all respondents in that age group. Meanwhile, Pandora was less popular in 2020 than in previous years, as only 26 percent of young people listened to the platform during the time of the survey, compared to 41 percent in 2018.