Mobile phones, smartphones: brand loyalty in Germany 2015

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This statistic shows the results of a survey concerning the brand loyalty of mobile phone and smartphone users in Germany from 2013 to 2015. In 2013, there were roughly 20.9 million German smartphone or mobile phone users aged 14 years and older who would have bought a new smartphone or cell phone of the same brand as their current device.

Number of mobile phone owners that would buy a new device of the same brand as their current one in Germany from 2013 to 2015 (in millions)

Characteristic	Same brand	Different brand	Not yet decided
-	-	-	-
-	-	-	-
-	-	-	-

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Release date

October 2015

More information

Region

Germany

Survey time period

2013 to 2015

Age group

14 years and older

Special properties

German-speaking users of a private mobile phone or smartphone

Method of interview

Face-to-face interview

Supplementary notes

Information on the basic population:
The survey is based on the German-speaking population aged 14 years and older, in private households at the place of main residence in Germany.

Information on basic sample:
2013: 8,702 respondents, projected base of 70.33 million persons
2014: 8,156 respondents, projected base of 70.52 million persons
2015: 7,009 respondents, projected base of 69.24 million persons

Information on the target group "German-speaking users of a private mobile phone or smartphone":
2013: projected base of 62.00 million persons
2014: projected base of 62.41 million persons
2015: projected base of 62.70 million persons

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