Bitte beachten Sie, dass die von Ihnen aufgerufene Seite nicht in Ihrer Standardsprache vorliegt. Sie nutzen unsere Plattform nun in einer anderen Sprache.
In 2021, mobile was expected to garner a lion's share of programmatic digital video advertising spending in the United States, with 24.26 billion U.S. dollars. The two remaining devices - connected TV (CTV) and desktops were forecast to attract around seven and 3.7 billion dollars, respectively.
Programmatic digital video advertising spending in the United States in 2021, by device (in billion U.S. dollars)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Online video advertising in Japan
Overview
6
- Premium Statistic Advertising expenses in Japan 2014-2023
- Premium Statistic Advertising expenses' share of GDP Japan 2014-2023
- Premium Statistic Online advertising expenses in Japan 2014-2023
- Premium Statistic Online advertising expenses in Japan 2023, by type
- Premium Statistic Expenses on online advertising media in Japan 2014-2023
- Premium Statistic Expenses on online advertising media in Japan 2023, by category
Video advertising
5
- Premium Statistic Online video ad expenditure Japan 2022-2027
- Premium Statistic Online video ad expenditure Japan 2022-2027, by type
- Premium Statistic Online video ad expenditure Japan 2022-2027, by device
- Premium Statistic Expenses on online video advertising in Japan 2023, by transaction method
- Premium Statistic Share of expenses on online video advertising in Japan 2023, by transaction method
Internet usage
6
- Premium Statistic Average internet usage time per weekday Japan FY 2013-2022
- Premium Statistic Average internet usage time per weekend day Japan FY 2013-2022
- Premium Statistic Average internet usage time per weekday Japan FY 2022, by activity
- Premium Statistic Average internet usage time per weekend day Japan FY 2022, by activity
- Premium Statistic Main channels of new brand discovery Japan Q3 2023
- Premium Statistic Main channels for online brand research Japan Q3 2023
Video consumption
6
- Premium Statistic Preferred types of video consumption Japan 2022
- Premium Statistic Leading devices for watching online videos Japan 2021
- Premium Statistic Leading devices for watching online videos Japan 2021, by age group
- Premium Statistic Share of internet users who watch online videos Japan Q3 2023, by type
- Premium Statistic Leading free video streaming and video sharing services Japan 2023
- Premium Statistic Favorite free video-sharing genres Japan 2021
Attitudes and behavior regarding online video advertising
6
- Premium Statistic Impression of video advertising Japan 2021, by device
- Premium Statistic Situations in which people skip online video advertising Japan 2021
- Premium Statistic Situations in which people do not skip online video advertising Japan 2021
- Premium Statistic Share of people who find digital product placements attractive Japan 2022
- Premium Statistic Share of people who find digital product placements unpleasant Japan 2022
- Premium Statistic Aspects that make digital product placements attractive Japan 2022
YouTube
6
- Premium Statistic YouTube's penetration rate in Japan FY 2022, by gender
- Premium Statistic YouTube's penetration rate in Japan FY 2022, by age group
- Premium Statistic Behavior while watching YouTube videos Japan 2021, by gender
- Premium Statistic Reaction to video advertisements on YouTube in Japan 2021, by age and gender
- Premium Statistic Reaction to sponsored content of YouTubers in Japan 2021, by age and gender
- Premium Statistic Leading factors for interest in sponsored content of YouTubers Japan 2021, by gender
Further related statistics
20
- Upfront digital video advertising spend in the U.S. 2016-2020
- Online video advertising spending quarterly in the Netherlands 2015-2017
- Online video advertising spending in the United Kingdom (UK) 2017, by format
- Online video advertising year-on-year growth in Germany 2013-2015
- Travel industry digital video ad spend in the U.S. 2017-2018
- Mobile video ad spend as share of total video ad spend in China 2015-2023
- In-stream video ad spend in Germany 2020-2022
- Hispanic online video ad spend in the U.S. 2015-2020
- Online video advertising average inflation in Germany 2014-2020
- Share of online video advertising spending in Ukraine 2018
- Quarterly ad spend in Italy 2021-2022, by medium
- Mobile video ad viewability rates worldwide 2019-2022
- Growth of RTB digital display ad spending in Russia 2015-2018
- Awareness of advertisements on online video sites in China 2010
- Search advertising expenditure in Finland 2008-2015
- Completion rate of online ad videos in European countries 2017
- U.S. power, distribution, and specialty transformers ad spend 2010-2016
- Digital audio services ad spend growth in the U.S. 2021-2025
- Chile: supermarket brands with highest ad spend 2020
- U.S. industrial organic chemicals ad spend 2010-2016
Further Content: You might find this interesting as well
Statistics
- Upfront digital video advertising spend in the U.S. 2016-2020
- Online video advertising spending quarterly in the Netherlands 2015-2017
- Online video advertising spending in the United Kingdom (UK) 2017, by format
- Online video advertising year-on-year growth in Germany 2013-2015
- Travel industry digital video ad spend in the U.S. 2017-2018
- Mobile video ad spend as share of total video ad spend in China 2015-2023
- In-stream video ad spend in Germany 2020-2022
- Hispanic online video ad spend in the U.S. 2015-2020
- Online video advertising average inflation in Germany 2014-2020
- Share of online video advertising spending in Ukraine 2018
- Quarterly ad spend in Italy 2021-2022, by medium
- Mobile video ad viewability rates worldwide 2019-2022
- Growth of RTB digital display ad spending in Russia 2015-2018
- Awareness of advertisements on online video sites in China 2010
- Search advertising expenditure in Finland 2008-2015
- Completion rate of online ad videos in European countries 2017
- U.S. power, distribution, and specialty transformers ad spend 2010-2016
- Digital audio services ad spend growth in the U.S. 2021-2025
- Chile: supermarket brands with highest ad spend 2020
- U.S. industrial organic chemicals ad spend 2010-2016
PubMatic. (August 15, 2020). Programmatic digital video advertising spending in the United States in 2021, by device (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 23, 2024, from https://www.statista.com/statistics/443989/digital-video-advertising-spending-in-the-us/
PubMatic. "Programmatic digital video advertising spending in the United States in 2021, by device (in billion U.S. dollars)." Chart. August 15, 2020. Statista. Accessed May 23, 2024. https://www.statista.com/statistics/443989/digital-video-advertising-spending-in-the-us/
PubMatic. (2020). Programmatic digital video advertising spending in the United States in 2021, by device (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 23, 2024. https://www.statista.com/statistics/443989/digital-video-advertising-spending-in-the-us/
PubMatic. "Programmatic Digital Video Advertising Spending in The United States in 2021, by Device (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Aug 2020, https://www.statista.com/statistics/443989/digital-video-advertising-spending-in-the-us/
PubMatic, Programmatic digital video advertising spending in the United States in 2021, by device (in billion U.S. dollars) Statista, https://www.statista.com/statistics/443989/digital-video-advertising-spending-in-the-us/ (last visited May 23, 2024)
Programmatic digital video advertising spending in the United States in 2021, by device (in billion U.S. dollars) [Graph], PubMatic, August 15, 2020. [Online]. Available: https://www.statista.com/statistics/443989/digital-video-advertising-spending-in-the-us/