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Outdoor advertising spending growth in Japan 2014-2023

Published by Statista Research Department, May 14, 2024

Outdoor advertising spending in Japan grew by 1.5 percent in 2023 compared to the previous year. The ad spending slightly recovered after an exceptionally strong decrease in 2020, which was largely caused by the outbreak of the coronavirus (COVID-19) pandemic and people refraining from going out.

Year-on-year change of outdoor advertising expenditure in Japan from 2014 to 2023

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Source

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Release date

February 2024

Region

Japan

Survey time period

2014 to 2023

Supplementary notes

The source defines the growth rate as change from the previous year, with the previous year's result indexed at 100. Values have been modified accordingly.

Data prior to 2022 come from previous reporting.

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