TV advertising spending in Japan decreased by 3.7 percent in 2023 compared to the previous year. As a result, the television advertising expenditure reached a value of about 1.7 trillion Japanese yen.
Dentsu
Dentsu
Dentsu
February 2024
Japan
2014 to 2023
includes both terrestrial and satellite television
The source defines the growth rate as change from the previous year, with the previous year's result indexed at 100. Values have been modified accordingly.
100 Japanese yen equal 0.67 U.S. dollars or 0.61 euros as of March 2024.
Data prior to 2022 come from previous reports.
About the industry
About the region
Other regions
Related statistics
Further related statistics
