U.S. breakfast food: average price by category 2016
Top Breakfast Foods
In terms of dollar sales, ready-to-eat cereal was the leading category of breakfast food. In 2018, sales of ready-to-eat breakfast cereal amounted to about 8.33 billion U.S. dollars in the United States. Bacon was another leading American breakfast food, with sales of nearly five billion U.S. dollars in that year. In 2017, General Mills’ Honey Nut Cheerios were the most popular name brand of ready-to-eat cereal in the United States, though private label cereal had significantly higher sales than any name brand.
Breakfast Consumption among Americans
Though it has been widely repeated that breakfast is the most important meal of the day, a survey found that over 60 percent of Americans skipped breakfast at least once during the week, with nearly 40 percent of respondents having skipped breakfast at least once on weekends. When Americans do find the time to eat breakfast, eggs, hash browns/potatoes, and French toast/pancakes/waffles are all popular options.