Social network share of digital ad spend UK 2012-2016

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This statistic shows the share of digital ad spend going on social network advertising in the United Kingdom (UK) in 2012 and 2013, with a forecast to 2016. In 2014 it was forecast the social ad spending would account for 10.5 percent of digital ad spend.

Share of digital advertising spending going on social network advertising in the United Kingdom (UK) from 2012 to 2016

Characteristic	Share of spending
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Release date

September 2014

More information

Region

United Kingdom

Survey time period

2012 to September 2014

Supplementary notes

* Forecast.
Includes display, search, video and other forms of paid advertising appearing within social networks, social games and social applications. Excludes spending by marketers that goes toward developing or maintaining social network profile pages or branded applications.
Figures have been rounded.

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