Annual change in advertising spending worldwide 2023-2024, by region

Published by
J. G. Navarro
,
Mar 5, 2025

In 2024, advertising spending in the Americas increased by an estimated eight percent, making it the fastest-growing region among the presented ad markets. In Europe, the Middle East, and Africa (EMEA), ad revenues rose by approximately 6.1 percent, while the Asia-Pacific (APAC) region experienced a 5.4-percent expansion.

Annual change in advertising spending worldwide in 2023 and 2024, by region

CharacteristicAmericasEMEAAPAC
- - - -
- - - -
Showing entries 1 to 2 (2 entries in total)
Statistic: Annual change in advertising spending worldwide in 2023 and 2024, by region

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

March 2025

Region

Worldwide

Survey time period

2023 and 2024

Supplementary notes

* Forecast.

Statista calculated the figures based on the source's data.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Advertising worldwide "

Other statistics that may interest you Advertising worldwide

Overview

5

Regional breakdown

8

Traditional media

5

Digital & mobile

5

Agencies

8

Doing business

8
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.