Preferred video formats among long-form political content consumers 2024

Published by Statista Research Department, Aug 7, 2024

According to a survey conducted in June 2024 worldwide, music videos were the preferred video format among long-form political content viewers, as 68 percent of respondents watched them. Podcasts were ranked second, with 60 percent of respondents reporting to have engaged with such videos. By comparison, webinars were the least popular video format among respondents, with less than two in 10 political content viewers reported watching videos in this category.

Most commonly watched video formats by long-form political content viewers worldwide as of June 2024

CharacteristicShare of viewers
Music videos 68%
Podcasts 60%
Live streams 53%
Viral clips 53%
Vlogs 35%
Video essays 23%
Webinars 19%
Showing entries 1 to 7 (7 entries in total)
Created with Highcharts 7.2.2Share of viewers68%68%60%60%53%53%53%53%35%35%23%23%19%19%Music videosPodcastsLive streamsViral clipsVlogsVideo essaysWebinars
0%10%20%30%40%50%60%70%80%

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Release date

July 2024

Region

Worldwide

Survey time period

June 2024

Number of respondents

2,255 respondents

Age group

16-64 years

Special properties

among political long-form content viewers

Supplementary notes

The original question was phrased by the source as follows: "Which of the following have you watched in the last month?"

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