CPM rates for Facebook ads worldwide 2024, by country
According to the source's analysis based on more than 26 thousand advertising accounts and more than 211 thousand ad campaigns worldwide in January and February 2024, the cost-per-mille (CPM) rate was highest in the United Kingdom - at 5.98 U.S. dollars. Germany followed with a CPC rate of 5.33 dollars, while the United States rounded the top three with 4.29 dollars in CPC.