Asia: official store or brand app usage by country 2023

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According to a survey by Rakuten Insight among consumers in Asia, 85 percent of the respondents in Taiwan used an official app for a store or a brand as of November 2023. In comparison, 49 percent of the respondents in Japan used an official brand or store app in 2023.

Share of consumers who use an official app for a store or a brand in Asia as of November 2023, by country or territory

Characteristic	Share of respondents
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Release date

December 2023

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Region

Asia

Survey time period

November 9 to 30, 2023

Number of respondents

134,097 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "Do you use an official app for a store or a brand?"

Number of respondents in:
China - 6,455;
Hong Kong - 3,234;
Indonesia - 12,472;
India - 34,923;
Japan - 424;
South Korea - 6,483;
Malaysia - 12,666;
the Philippines - 14,178;
Singapore - 7,301;
Thailand - 19,113;
Taiwan - 12,698;
and Vietnam - 4,150

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