Japan: household utensil and interior EC ratio 2022

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In 2022, the e-commerce penetration rate in the household and interior goods market in Japan reached almost 30 percent, continuing the upward trend of recent years. The B2C e-commerce market of household utensils, furniture, and interior decorations was valued at over two trillion Japanese yen.

E-commerce ratio of the household utensils, furniture, and interior decorations market in Japan from 2018 to 2022

Characteristic	E-commerce ratio
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Release date

August 2023

More information

Region

Japan

Survey time period

2018 to 2022

Supplementary notes

The e-commerce ratio refers to the ratio of the e-commerce market scale to the total amount of overall commercial transactions in the respective market segments. The e-commerce market scale was based on transaction value.

Data prior to 2021 come from previous reports.

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