TikTok: most popular perfume brands Q1 2023
In the first quarter of 2023, Armani Beauty was the perfume brand with the most views on TikTok with a total of 10.4 billion views. Dior reached almost five billion TikTok users, as did Paco Rabanne. Personal fragrance brands Cacharel and Moschino reached 2.3 billion and eight million people, respectively.