Livestream e-commerce participation and awareness in Germany 2022, by age
In 2022, almost four in ten (39 percent) German millennials surveyed said they had previously participated in livestream shopping events, more than any other generation. Meanwhile, 47 percent of Gen X respondents had heard of live commerce, while just seven percent had previously used it. Baby boomers scored lowest in terms of participation (27 percent) and awareness (four percent).
