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Insurance search ad spend worldwide 2020-2021

Published by Statista Research Department, Mar 15, 2023
Based on 2021 data from U.S., UK, and EU companies, the insurance industry invested 141.28 million U.S. dollars in paid search advertising. That is roughly 46 percent more than in the previous year when the expenditure stood at 97 million U.S. dollars.

Paid search advertising spending of the insurance industry worldwide in 2020 and 2021 (in million U.S. dollars)

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Sources

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Release date

February 2022

Region

Worldwide, United Kingdom, United States, EU

Survey time period

2020 and 2021

Special properties

among 30,000 US-based companies, 42,000 British companies, and 45,000 EU companies

Supplementary notes

Figures calculated by Statista based on data provided by the source.

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Overview

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Regional data

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Channel spending

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Marketer perspective

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Consumer perspective

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Challenges

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