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During a mid-2023 survey carried out among advertising industry professionals worldwide, scale was the most important criterion applied when selecting a third-party cookie replacement solution, named by 48 percent of respondents. Security ranked second, with 31 percent.
Criteria used by businesses during selection of third-party cookie replacement solutions worldwide as of August 2023
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ID5. (November 9, 2023). Criteria used by businesses during selection of third-party cookie replacement solutions worldwide as of August 2023 [Graph]. In Statista. Retrieved May 29, 2024, from https://www.statista.com/statistics/1305281/criteria-partner-identified-phase-outs/
ID5. "Criteria used by businesses during selection of third-party cookie replacement solutions worldwide as of August 2023." Chart. November 9, 2023. Statista. Accessed May 29, 2024. https://www.statista.com/statistics/1305281/criteria-partner-identified-phase-outs/
ID5. (2023). Criteria used by businesses during selection of third-party cookie replacement solutions worldwide as of August 2023. Statista. Statista Inc.. Accessed: May 29, 2024. https://www.statista.com/statistics/1305281/criteria-partner-identified-phase-outs/
ID5. "Criteria Used by Businesses during Selection of Third-party Cookie Replacement Solutions Worldwide as of August 2023." Statista, Statista Inc., 9 Nov 2023, https://www.statista.com/statistics/1305281/criteria-partner-identified-phase-outs/
ID5, Criteria used by businesses during selection of third-party cookie replacement solutions worldwide as of August 2023 Statista, https://www.statista.com/statistics/1305281/criteria-partner-identified-phase-outs/ (last visited May 29, 2024)
Criteria used by businesses during selection of third-party cookie replacement solutions worldwide as of August 2023 [Graph], ID5, November 9, 2023. [Online]. Available: https://www.statista.com/statistics/1305281/criteria-partner-identified-phase-outs/