Playing games in a virtual space and socializing with friends in a virtual space were the most popular metaverse experiences that consumers were interested in. A worldwide February 2022 survey found that Gen Z and Millennials were generally most interested in metaverse activities. Virtual concerts of a favorite musical artist were another potential activity that users were extremely or at least very interested in, with 37 percent of Gen Z and 38 percent of Millennial online users stating so.
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Share of adults worldwide who are interested in trying select types of metaverse experiences as of February 2022, by generation
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Share of adults worldwide who are interested in trying select types of metaverse experiences as of February 2022, by generation
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Sample sizes were USA (1,001), Canada (1,000), UK (1,000), Spain (1,000), France (1,001), Germany (1,000), The Netherlands (1,000), Italy (1,000), China (1,000), Japan (1,000) and Australia (1,000) – Total 11,002. The margin of error (at the 95% confidence level) is +/- 3% at the country level, +/-1% at the total level
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Dynata. (March 21, 2022). Share of adults worldwide who are interested in trying select types of metaverse experiences as of February 2022, by generation [Graph]. In Statista. Retrieved June 14, 2025, from https://www.statista.com/statistics/1305147/interest-in-trying-metaverse-experiences-worldwide-generation/
Dynata. "Share of adults worldwide who are interested in trying select types of metaverse experiences as of February 2022, by generation." Chart. March 21, 2022. Statista. Accessed June 14, 2025. https://www.statista.com/statistics/1305147/interest-in-trying-metaverse-experiences-worldwide-generation/
Dynata. (2022). Share of adults worldwide who are interested in trying select types of metaverse experiences as of February 2022, by generation. Statista. Statista Inc.. Accessed: June 14, 2025. https://www.statista.com/statistics/1305147/interest-in-trying-metaverse-experiences-worldwide-generation/
Dynata. "Share of Adults Worldwide Who Are Interested in Trying Select Types of Metaverse Experiences as of February 2022, by Generation." Statista, Statista Inc., 21 Mar 2022, https://www.statista.com/statistics/1305147/interest-in-trying-metaverse-experiences-worldwide-generation/
Dynata, Share of adults worldwide who are interested in trying select types of metaverse experiences as of February 2022, by generation Statista, https://www.statista.com/statistics/1305147/interest-in-trying-metaverse-experiences-worldwide-generation/ (last visited June 14, 2025)
Share of adults worldwide who are interested in trying select types of metaverse experiences as of February 2022, by generation [Graph], Dynata, March 21, 2022. [Online]. Available: https://www.statista.com/statistics/1305147/interest-in-trying-metaverse-experiences-worldwide-generation/
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