India: online channels used to drive sales 2021

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A report that surveyed marketing professionals in India indicated that a majority, roughly 42 percent of respondents, used Facebook Marketplace as a platform to drive online sales in the year 2020. However, when asked about the platform they planned on using in 2021, about 33 percent planned to increasingly use their own company's e-commerce platform, making it the most popular choice to spur sales online.

Online platforms used by marketers to drive sales in India in 2020 and 2021

Characteristic	Facebook Marketplace	Company-owned and third party e-commerce platforms	Third party e-commerce platform only (eg.Amazon)	Company-owned e-commerce platform only	Leveraging online channels to drive footfalls online
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Release date

December 2021

More information

Region

India

Survey time period

2020

Number of respondents

250+

Special properties

Chief marketing officers (CMOs), CEOs, founders, directors

Method of interview

Online survey

Supplementary notes

The original survey question asked was: "Which online platforms have you used in the last one year to drives sales online (and also your plans for 2021)"

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