In August 2022, 31 percent of social media influencer marketing campaigns in Asia took place on Instagram. Over the past year, TikTok has established itself as the second biggest social media platform for influencers across Asia, with 24 percent of marketing campaigns in the region taking place on the short video platform in August 2022.
Distribution of social media influencer marketing campaigns in Asia from September 2019 to August 2022, by platform
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Distribution of social media influencer marketing campaigns in Asia from September 2019 to August 2022, by platform
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AnyMind Group. (October 26, 2022). Distribution of social media influencer marketing campaigns in Asia from September 2019 to August 2022, by platform [Graph]. In Statista. Retrieved April 25, 2025, from https://www.statista.com/statistics/1299767/asia-influencer-marketing-campaigns-by-platform/
AnyMind Group. "Distribution of social media influencer marketing campaigns in Asia from September 2019 to August 2022, by platform." Chart. October 26, 2022. Statista. Accessed April 25, 2025. https://www.statista.com/statistics/1299767/asia-influencer-marketing-campaigns-by-platform/
AnyMind Group. (2022). Distribution of social media influencer marketing campaigns in Asia from September 2019 to August 2022, by platform. Statista. Statista Inc.. Accessed: April 25, 2025. https://www.statista.com/statistics/1299767/asia-influencer-marketing-campaigns-by-platform/
AnyMind Group. "Distribution of Social Media Influencer Marketing Campaigns in Asia from September 2019 to August 2022, by Platform." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1299767/asia-influencer-marketing-campaigns-by-platform/
AnyMind Group, Distribution of social media influencer marketing campaigns in Asia from September 2019 to August 2022, by platform Statista, https://www.statista.com/statistics/1299767/asia-influencer-marketing-campaigns-by-platform/ (last visited April 25, 2025)
Distribution of social media influencer marketing campaigns in Asia from September 2019 to August 2022, by platform [Graph], AnyMind Group, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1299767/asia-influencer-marketing-campaigns-by-platform/
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