United States: popular household & care brands among men 2024

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In the first quarter of 2024, the most popular household and personal care brands among men in the United States were Dawn, Ziploc, and Duracell, with 82 and 77 percent of male respondents stating they liked them. Energizer and Mr. Clean followed both with a percentage of 76 percent. In the same quarter, the most popular household and personal care brand among women was Ziploc.

Most popular household and personal care brands among men in the United States in the 1st quarter of 2024

Characteristic	Popularity in percentage
Dawn	82%
Ziploc	77%
Duracell	77%
Energizer	76%
Mr. Clean	76%
Tide	75%
Colgate	75%
Lysol	74%
WD-40	73%
Bounty	73%
Windex	73%
Clorox	72%
Crest	72%
Purell	72%
Pine-Sol	72%
Kleenex	71%
Elmer's	71%
Swiffer	71%
Charmin	70%
Listerine	70%

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Release date

May 2024

More information

Region

United States

Survey time period

Q1 2024

Number of respondents

Approx. 1,151

Supplementary notes

The source adds the following information: "Popularity is the % of people who have a positive opinion of a household & personal care brand"
The results have been weighted to represent the entire population.

The release date is when the data was accessed.

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