The metaverse market in the United States has a potential total consumer expenditure total addressable market of 8.3 trillion U.S. dollars as of 2022. Real estate (30.4 percent), motor vehicles (8.5 percent), and home related (8.44 percent) segments will account for the largest share of this expenditure.
The metaverse
Whether it be at work, in an office, going to concerts or sports events, or even trying on clothes, the metaverse is set to provide a space for endless, interconnected virtual communities using virtual reality (VR) headsets, augmented reality (AR) glasses, smartphone apps, or other devices. Already, several companies including Meta, Microsoft, Roblox, and Epic are investing in their versions of the metaverse. AR, VR, and mixed reality (MR) are the cornerstones of the extended reality (XR) market.
XR companies in the U.S.
AR, VR, and MR are the cornerstones of the XR market. AR headset vendors in the U.S. include Microsoft and Vuzix, while the VR headset market includes major firms such as HP and Meta-owned Oculus. In addition, advancements in AR/VR chip technology will provide mobile devices such as smartphones and tablets, as well as a range of wearables, the ability to deliver immersive audio and visuals in a way previously unimaginable. The U.S. chip designer, Qualcomm, is a notable leader in this field.
Metaverse potential consumer expenditure total addressable market in the United States as of 2022, by segment
(in billion U.S. dollars)
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Metaverse potential consumer expenditure total addressable market in the United States as of 2022, by segment
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Morgan Stanley. (January 24, 2022). Metaverse potential consumer expenditure total addressable market in the United States as of 2022, by segment (in billion U.S. dollars) [Graph]. In Statista. Retrieved April 11, 2025, from https://www.statista.com/statistics/1288655/metaverse-consumer-expenditure-tam-united-states/
Morgan Stanley. "Metaverse potential consumer expenditure total addressable market in the United States as of 2022, by segment (in billion U.S. dollars)." Chart. January 24, 2022. Statista. Accessed April 11, 2025. https://www.statista.com/statistics/1288655/metaverse-consumer-expenditure-tam-united-states/
Morgan Stanley. (2022). Metaverse potential consumer expenditure total addressable market in the United States as of 2022, by segment (in billion U.S. dollars). Statista. Statista Inc.. Accessed: April 11, 2025. https://www.statista.com/statistics/1288655/metaverse-consumer-expenditure-tam-united-states/
Morgan Stanley. "Metaverse Potential Consumer Expenditure Total Addressable Market in The United States as of 2022, by Segment (in Billion U.S. Dollars)." Statista, Statista Inc., 24 Jan 2022, https://www.statista.com/statistics/1288655/metaverse-consumer-expenditure-tam-united-states/
Morgan Stanley, Metaverse potential consumer expenditure total addressable market in the United States as of 2022, by segment (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1288655/metaverse-consumer-expenditure-tam-united-states/ (last visited April 11, 2025)
Metaverse potential consumer expenditure total addressable market in the United States as of 2022, by segment (in billion U.S. dollars) [Graph], Morgan Stanley, January 24, 2022. [Online]. Available: https://www.statista.com/statistics/1288655/metaverse-consumer-expenditure-tam-united-states/
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