Job ads CPC by industry in the U.S. 2020

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In a study of recruitment ads placed online in the United States it was found that the cost-per-click (CPC) of such ads for the healthcare industry amounted to 90 cents in 2020. The average CPC for job ads that year stood at 79 cents.

Cost-per-click (CPC) of recruitment ads placed in the United States in 2020, by industry (in U.S. dollars)

Characteristic	CPC in U.S. dollars
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Release date

March 2021

More information

Region

United States

Survey time period

2018 to 2020

Special properties

based on 125 million clicks on job ads

Supplementary notes

The source provides the following methodology note: "[we] analyzed 2020 pay-for-performance (PFP) recruitment media buying from nearly 1,300 employers across every major industry/function. Duration-based postings and slots were not included. Only recruitment media purchased on a performance basis –cost-per-click (CPC) or cost-per-application (CPA) – were factored into this study."

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