Most popular small towns in Italy by Google searches 2023

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A May 2024 study analyzed the small towns in Italy with a population of under five thousand with the highest average monthly number of Google searches in 2023. Based on the analysis, two Sicilian destinations, Favignana and San Vito Lo Capo, recorded the highest figure, each with an average of 91,890 monthly Google searches in 2023. Portofino in Liguria followed in the ranking, with 91,330 monthly Google searches on average that year.

Small towns in Italy with the highest average monthly number of Google searches in 2023

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Release date

May 2024

More information

Region

Italy

Survey time period

2023

Special properties

Italian villages and towns with populations of up to 5,000 inhabitants

Supplementary notes

The source analyzed the average monthly search volume on Google related to 2023 via the Semrush website using the keywords “what to do in” and “what to see in” followed by the name of Italian municipalities with a population of under five thousand. If one or more municipalities recorded the same search volume, priority was given to destinations with the lowest number of residents.

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