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Instagram Gen Z influencers rates worldwide 2020, by post type

Published by
Valentina Dencheva,
Jan 6, 2023
During a survey carried out in 2020 among Generation Z influencers worldwide, it was found that an average rate for an Instagram video post stood at 807 U.S. dollars, whereas an Instagram Story was worth 245 U.S. dollars.

Average rates of Gen Z influencers on Instagram worldwide in 2020, by post format (in U.S. dollars)

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Source

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Release date

February 2021

Region

Worldwide

Survey time period

2020

Number of respondents

5,000 respondents

Age group

18-24 years

Supplementary notes

The survey was carried out among a group on 5,000 influencers of all ages. The source does not provide a separate number for Gen Z influencers.

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