French online shoppers during Black Friday 2018 who shopped again in 2019-2020
The announcement of containment in 2020 has already launched the battle of Back Friday purchases earlier than previous editions in France. During the Black Friday in December 2020, 22 percent of shoppers had already bought an item during the Black Friday event in 2019. Furthermore, about 20 percent of people that had made a purchase in 2018, re-purchased for the same event in 2019. Thus, the share of habitual shoppers has increased over the years.
