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With around 46 percent out of total influencers, micro-influencers were the leading group of influencers in Vietnam according to a report conducted in September 2020. While top stars only accounted for around three percent of total influencers in the country, influencers within this group had the highest number of followers with at least one million followers each.
Share of influencers in Vietnam as of September 2020, by follower volume
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Statistics
AnyMind Group. (September 10, 2020). Share of influencers in Vietnam as of September 2020, by follower volume [Graph]. In Statista. Retrieved May 21, 2024, from https://www.statista.com/statistics/1189636/vietnam-influencer-by-follower-volume/
AnyMind Group. "Share of influencers in Vietnam as of September 2020, by follower volume." Chart. September 10, 2020. Statista. Accessed May 21, 2024. https://www.statista.com/statistics/1189636/vietnam-influencer-by-follower-volume/
AnyMind Group. (2020). Share of influencers in Vietnam as of September 2020, by follower volume. Statista. Statista Inc.. Accessed: May 21, 2024. https://www.statista.com/statistics/1189636/vietnam-influencer-by-follower-volume/
AnyMind Group. "Share of Influencers in Vietnam as of September 2020, by Follower Volume." Statista, Statista Inc., 10 Sep 2020, https://www.statista.com/statistics/1189636/vietnam-influencer-by-follower-volume/
AnyMind Group, Share of influencers in Vietnam as of September 2020, by follower volume Statista, https://www.statista.com/statistics/1189636/vietnam-influencer-by-follower-volume/ (last visited May 21, 2024)
Share of influencers in Vietnam as of September 2020, by follower volume [Graph], AnyMind Group, September 10, 2020. [Online]. Available: https://www.statista.com/statistics/1189636/vietnam-influencer-by-follower-volume/