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A study from 2020 on the acceptance of advertising among U.S. respondents found that 52 percent of the survey participants had positive reactions to seeing a visual ad for a product they have been shopping for. On the other hand, ten percent said they had positive reactions to pop-up ads taking them away from the site they were on.
Share of adults having positive reactions to digital advertising in the United States as of January 2020
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Other statistics that may interest you Digital advertising formats in the United States
Overview
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Display advertising
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Search advertising
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- Premium Statistic Ad spending of the search advertising industry in the U.S. 2019-2028
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- Premium Statistic GoogleAds CPC in North America 2023, by country
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Audio advertising
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- Premium Statistic Digital audio ad spend in the U.S. 2016-2023
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- Premium Statistic Radio local digital advertising revenue in the U.S. 2002-2023
- Premium Statistic U.S. podcast advertising revenue in the U.S. 2015-2025
- Premium Statistic Podcast ad revenue in the U.S. 2019-2021, by ad type
Social media advertising
5
- Premium Statistic Revenue of the social media advertising industry in the U.S. 2019-2028
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- Premium Statistic Social network video ad spending in the U.S. 2019-2023
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In-game advertising
5
- Premium Statistic Video game ad spend in the U.S. 2021-2022
- Premium Statistic Willingness to view in-game advertising in the U.S. 2022
- Premium Statistic Gamers believing in-game ads improve gaming experience in the U.S. 2021
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Consumer attitudes
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- Premium Statistic Trust in advertising in the U.S. 2021, by medium
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- Premium Statistic Media with highest purchase intent influence among children in the U.S. 2023
- Premium Statistic Media where U.S. children have seen/heard ads 2023
- Premium Statistic Ad channels that most grab teens' attention in the U.S. 2021
Further related statistics
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- Most influential advertising media in Australia 2017
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- Amounts spent on purchases influenced by online influencers in Canada 2018
- Media subscription number development due to COVID-19 in Norway 2020
- Digital ad fraud losses in the U.S. 2011-2021
- Colombia & Mexico: most preferred online ad formats 2017
- Share of Canadians who trust ads from selected industries 2021
- Digital vs. offline marketing campaigns importance worldwide 2018, by business type
- Survey on the attributes of advertising in different media in Germany 2014
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- Italy: content and digital advertising market 2013-2015
- Video ad viewability rate in Russia 2015-2016, by platform
- Most relevant digital skills for company managers in Spain 2015
- Nicaragua: largest fashion digital advertisers 2019
- Growth of digital advertising spending of communications Thailand 2019-2021
- Advertising creatives expenditure growth Thailand 2019-2021
- Industry revenue of “wholesale of household goods“ in Romania 2012-2025
Further Content: You might find this interesting as well
Statistics
- Most influential advertising media in Australia 2017
- LatAm: digital video ads click-through rate 2018, by country
- Italy: viewability rate of video advertising 2018 , by platform
- Amounts spent on purchases influenced by online influencers in Canada 2018
- Media subscription number development due to COVID-19 in Norway 2020
- Digital ad fraud losses in the U.S. 2011-2021
- Colombia & Mexico: most preferred online ad formats 2017
- Share of Canadians who trust ads from selected industries 2021
- Digital vs. offline marketing campaigns importance worldwide 2018, by business type
- Survey on the attributes of advertising in different media in Germany 2014
- Most helpful ad formats for purchasing decisions in the U.S. 2021
- Italy: content and digital advertising market 2013-2015
- Video ad viewability rate in Russia 2015-2016, by platform
- Most relevant digital skills for company managers in Spain 2015
- Nicaragua: largest fashion digital advertisers 2019
- Growth of digital advertising spending of communications Thailand 2019-2021
- Advertising creatives expenditure growth Thailand 2019-2021
- Industry revenue of “wholesale of household goods“ in Romania 2012-2025
DISQO. (January 14, 2020). Share of adults having positive reactions to digital advertising in the United States as of January 2020 [Graph]. In Statista. Retrieved May 23, 2024, from https://www.statista.com/statistics/1181699/digital-advertising-reactions-united-states/
DISQO. "Share of adults having positive reactions to digital advertising in the United States as of January 2020 ." Chart. January 14, 2020. Statista. Accessed May 23, 2024. https://www.statista.com/statistics/1181699/digital-advertising-reactions-united-states/
DISQO. (2020). Share of adults having positive reactions to digital advertising in the United States as of January 2020 . Statista. Statista Inc.. Accessed: May 23, 2024. https://www.statista.com/statistics/1181699/digital-advertising-reactions-united-states/
DISQO. "Share of Adults Having Positive Reactions to Digital Advertising in The United States as of January 2020 ." Statista, Statista Inc., 14 Jan 2020, https://www.statista.com/statistics/1181699/digital-advertising-reactions-united-states/
DISQO, Share of adults having positive reactions to digital advertising in the United States as of January 2020 Statista, https://www.statista.com/statistics/1181699/digital-advertising-reactions-united-states/ (last visited May 23, 2024)
Share of adults having positive reactions to digital advertising in the United States as of January 2020 [Graph], DISQO, January 14, 2020. [Online]. Available: https://www.statista.com/statistics/1181699/digital-advertising-reactions-united-states/