Most popular D2C brands in the U.S. on social media 2019
From January to November 2019, the most popular direct-to-consumer brand on social media in the United States was Kylie Cosmetics. The cosmetics brand had 194 million actions taken and an audience of 26 million users on social media. The second-most popular brand was KKW Beauty, with 25.8 million social media actions taken, and an online user audience of 3.7 million.