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In 2020, 78 percent of Americans aged between 18 and 34 stated that they expected brands to speak out publicly on systemic racism and racial injustice. This figure was 48 percent for Americans aged 55 and older.
Share of consumers who expect brands to take a stand on racial injustice in the United States in 2020, by age
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Statistics
Edelman. (June 7, 2020). Share of consumers who expect brands to take a stand on racial injustice in the United States in 2020, by age [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/1150778/consumers-who-expect-brands-to-take-a-stand-on-racial-injustice-by-age-us/
Edelman. "Share of consumers who expect brands to take a stand on racial injustice in the United States in 2020, by age." Chart. June 7, 2020. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/1150778/consumers-who-expect-brands-to-take-a-stand-on-racial-injustice-by-age-us/
Edelman. (2020). Share of consumers who expect brands to take a stand on racial injustice in the United States in 2020, by age. Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/1150778/consumers-who-expect-brands-to-take-a-stand-on-racial-injustice-by-age-us/
Edelman. "Share of Consumers Who Expect Brands to Take a Stand on Racial Injustice in The United States in 2020, by Age." Statista, Statista Inc., 7 Jun 2020, https://www.statista.com/statistics/1150778/consumers-who-expect-brands-to-take-a-stand-on-racial-injustice-by-age-us/
Edelman, Share of consumers who expect brands to take a stand on racial injustice in the United States in 2020, by age Statista, https://www.statista.com/statistics/1150778/consumers-who-expect-brands-to-take-a-stand-on-racial-injustice-by-age-us/ (last visited May 13, 2024)
Share of consumers who expect brands to take a stand on racial injustice in the United States in 2020, by age [Graph], Edelman, June 7, 2020. [Online]. Available: https://www.statista.com/statistics/1150778/consumers-who-expect-brands-to-take-a-stand-on-racial-injustice-by-age-us/