Latin America: share of tourism users following influencers 2019, by number
Axon. Another 24 percent of respondents in the region said that they followed six to 10 travel, fashion, and lifestyle influencers. Only two out of ten tourism consumers surveyed followed more than ten influencers on social media that year.
In 2019, 41 percent of tourism consumers who reported the usage of social media in Latin America followed between three and six influencers, according to a survey carried out by