Main reasons to buy fashion online in Mexico 2022
As of August 2022, the main reason why Mexicans bought fashion online was that they could have their orders delivered directly to their home, with nearly two-thirds (65 percent) of respondents stating this as their reason for purchase. Meanwhile, 59 percent of respondents cited deals and discounts as motivation for buying fashion items online. An equivalent proportion said they appreciated the comfort and practicality of online shopping in this category.
