Attitudes to paid and ad-supported podcasts U.S. 2020, by age group
Results from a survey held in the United States in 2020 showed that younger podcasts user were more in favor of paid, ad-free podcast content than older generations, with ten percent of adults aged 18 to 34 years old saying that they believed all podcasts should cost money and should not contain ads, compared to just two percent of adults aged over 55 who said the same.