India - COVID-19 impact on non-personnel business costs 2020

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A majority of Indian business respondents did not plan to take any actions to reduce non-personnel costs from the coronavirus (COVID-19) slowdown, based on a survey conducted in mid-March. However, 30 percent said they considered lowering operational costs - including tech infrastructure, office rental space, and spending on marketing and advertising.
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Opinion on reducing impact from COVID-19 on non-personnel costs in businesses in India in March 2020

Characteristic	Share of respondents
Don't plan to take any actions or no impact to business	37%
Lower operations/technology infrastructure, office rental/workspace costs and lower spending on marketing and advertising	30%
Lower operations/technology infrastructure costs and lower spending on marketing and advertising	11%
Lower operations/technology infrastructure costs	7%
Lower office rental/workspace costs and lower spending on marketing and advertising	7%
Lower spending on marketing and advertising	4%
Lower office rental/workspace costs	4%

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Release date

March 2020

More information

Region

India

Survey time period

March 2020

Number of respondents

4,382 respondents

Method of interview

Online survey

Supplementary notes

Survey question:
"What is the primary way you plan to reduce other costs for your business to cope with the coronavirus slowdown?"
Exact survey date was not specified by the source.

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