Information channels for functional beverages in Singapore 2019
Rakuten Insight, around 25.4 percent of Singapore respondents said that they found out about functional beverages through their social circle, while 24.6 percent found out about such drinks from seeing them in retail outlets. Non-alcoholic beverages touting numerous added health benefits have been gaining a foothold in the drinks market, as more consumers are becoming increasingly health-conscious.
According to a survey conducted by