Knowledge of the upcoming Disney+ platform in the U.S. 2019
In a September 2019, 15 percent of adults based in the U.S. stated that they have been exposed to a lot of information regarding Disney's upcoming subscription video-on-demand (SVoD) platform called Disney+. In an attempt to capitalize on the massive SVoD market popularized by services like Netflix, Disney will launch its own platform to distribute content from all of the company's properties including Marvel and Star Wars.