Apple brand profile in the UK 2022
When it comes to wearables users, brand awareness of Apple is at 92% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Apple in the UK?
In total, 54% of UK wearables users say they like Apple. However, in actuality, among the 92% of UK respondents who know Apple, 59% of people like the brand.
What is the usage share of Apple in the UK?
All in all, 44% of wearables users in the UK use Apple. That means, of the 92% who know the brand, 48% use them.
How loyal are the users of Apple?
Around 38% of wearables users in the UK say they are likely to use Apple again. Set in relation to the 44% usage share of the brand, this means that 86% of their users show loyalty to the brand.
What's the buzz around Apple in the UK?
In August 2022, about 44% of UK wearables users had heard about Apple in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 48%, meaning at the time of the survey there's some buzz around Apple in the UK.
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