Most popular categories for online purchases in Russia 2023

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The variety of products that can be purchased online is continuously growing. Among Russian consumers the two most popular categories for online purchases are Clothing and Cosmetics & body care. 47 percent and 36 percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 506 respondents in Russia, in 2023. Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.

Most popular categories for online purchases in Russia as of March 2023

Characteristic	Share of respondents
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Number of respondents

506 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these items have you bought online in the past 12 months?"

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