Purchase criteria for food in Japan 2023

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"Low price" and "Good taste / flavor" are the top two answers among Japanese consumers in our survey on the subject of "Purchase criteria for food".
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Purchase criteria for food in Japan as of December 2023

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Number of respondents

2,032 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Out of the following, which are the most important aspects when choosing your food?"

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