Ad spend vs. media time gap in the UK 2022

Published by Statista Research Department, Jan 9, 2025
Among the presented media, podcasts are projected to be the most under-invested media in the United Kingdom in 2022. It is expected to take a significantly larger share of consumers' media time than the share they take of ad spending. The situation is expected to be opposite for social media.

Difference between advertising spending and time spent with selected media in the United Kingdom in 2022 (index score)

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Statistic: Difference between advertising spending and time spent with selected media in the United Kingdom in 2022 (index score)

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Release date

October 2021

Region

United Kingdom

Survey time period

October 2021

Special properties

forecast

Supplementary notes

A number above 0 indicates that the medium's share of advertising spending in larger than its share of consumption, and a number below 0 indicated that the medium's share of advertising spending is smaller than its share of consumption.

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