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Mobile games discovery channels among spenders in U.S. and Canada 2024

Published by Statista Research Department, Apr 22, 2024

A survey conducted between December 2023 and January 2024 found that 51 percent of mobile gaming spenders in the United States and Canada discovered new mobile gaming titles via mobile game ads. App store charts and rankings were the second-most relevant channel for mobile game discovery.

Main ways of discovering new mobile games to play according to mobile gaming spenders in the United States and Canada as of January 2024

© Statista 2024
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Source

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Release date

March 2024

Region

Canada, United States

Survey time period

December 2023 to January 2024

Number of respondents

2,000 respondents

Age group

18 years and older

Special properties

Mistplay platform users; wider industry metrics may vary

Supplementary notes

The source defines spender groups as follows:

High-value spender: $100 USD+

Mid-value spender: $10-99 USD

Low-value spender: <$10 USD

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Statistics on " Mobile gaming market in the United States "

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Overview

6

Monetization

5

Leading publishers

7

Leading apps

7

Leading genres

5

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Topics

Mobile gaming market in the United StatesVideo game industryMobile app usageMobile app monetizationOnline gaming
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