Expected savings from using AI in SMBs marketing in the U.S. 2023
According to the survey conducted in the United States in June 2023, approximately 30 percent of responding small business (SMB) owners and marketing decision-makers expected to save between 1,000 and 4,999 U.S. dollars in marketing over the next 12 months by using artificial intelligence (AI) and/or automation technology for their marketing. Around 28 percent expected to save at least five thousand dollars.