U.S.: leading beauty websites by share of voice 2024

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In the first quarter of 2024, amazon.com was the leading beauty website in the United States. Its share of voice reached 5.65 percent, followed by sephora.com and ulta.com, with 5.17 and 3.29 percent share of voice, respectively.

Leading beauty websites in the United States in the 1st quarter 2024, by share of voice

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Release date

2024

More information

Region

United States

Survey time period

Q1 2024

Supplementary notes

Beauty categories include: eyes, face, general, accessories and gifts, lips, nails across 3,910 search terms.

The date of release is the date of access.

*Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. This 'Market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. The result is a huge sub-set of search visibility and competitor / brand performance insight. According to the source, SoV was determined by analyzing thousands of the most commercially valuable, category-specific search terms in Google US.

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