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A survey conducted in December 2021 in the United States found that 39 percent of the respondents would share their personal information in exchange for free use of e-mail services. Approximately 33 percent said they would rather use messaging apps and social networks for free and have their data shared than pay for them.
Share of U.S. consumers preferring to exchange personal information for free access to online services as of December 2021
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Other statistics that may interest you U.S. consumers and cyber crime
Overview
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- Premium Statistic Trust in data security in the U.S. 2022, by institution
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- Premium Statistic Global share of consumers trading personal data for rewards November 2022
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Incidents and data breaches
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- Basic Statistic Annual amount of financial damage caused by reported cybercrime in U.S. 2001-2023
- Basic Statistic Leading cybercrime victim losses U.S. 2023, by type of crime
- Basic Statistic Financial losses in cyber crime in the U.S. 2023, by state
- Premium Statistic Average cost per data breach in the United States 2006-2023
- Basic Statistic Number of data compromises and impacted individuals in U.S. 2005-2023
- Basic Statistic U.S. major data compromises 2023, by number of victims
- Basic Statistic U.S. number of cyber attacks leading to data violation 2020-2023, by type
- Basic Statistic Private data violation incidents in the U.S. 2020-2023, by industry
Consumer behavior
7
- Basic Statistic Crime worries in the United States 2022
- Premium Statistic U.S. consumers trading personal data for online services 2021
- Basic Statistic U.S. consumers preferring not to trade data for online services 2021, by type
- Premium Statistic Global consumers sharing personal data for better service November 2022, by data type
- Basic Statistic Global consumers using digital data protection tools November 2022, by type
- Premium Statistic Global concerns regarding passwords 2022, by country
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Awareness and prevention
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- Premium Statistic VPN usage in the United States 2023
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- Premium Statistic Most important reasons for using a VPN in the United States 2023
- Premium Statistic Password storage habits in the U.S. 2022
- Basic Statistic Main reasons not to use a password manager worldwide 2022
Privacy and social media
6
- Basic Statistic U.S. social media users who think their accounts have been hacked 2022
- Premium Statistic U.S. social media users on platforms protecting their privacy and data 2020-2022
- Basic Statistic U.S. social media users on Facebook protecting their data 2022. by generation
- Premium Statistic U.S. social media users on apps they trust the least 2021
- Premium Statistic U.S. social media users on apps they trust the most 2021
- Premium Statistic U.S. social media users password habits 2022
Privacy regulations
8
- Basic Statistic U.S. signed consumer privacy laws 2024, by state
- Basic Statistic Monthly number of CCPA filings 2020-2023
- Basic Statistic Cumulative number of CCPA filings 2020-2023, by industry
- Premium Statistic Global consumers on data privacy priorities effective to build trust 2023
- Premium Statistic CCPA readiness among U.S. companies Q4 2022, by company size
- Premium Statistic CCPA readiness among U.S. companies Q4 2022, by company type
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- Premium Statistic CCPA readiness among California companies Q4 2022
Further Content: You might find this interesting as well
Global Data and Marketing Alliance, & Acxiom, & Foresight Factory. (March 28, 2022). Share of U.S. consumers preferring to exchange personal information for free access to online services as of December 2021 [Graph]. In Statista. Retrieved May 19, 2024, from https://www.statista.com/statistics/1368888/us-consumers-exchange-private-data-online-service/
Global Data and Marketing Alliance, und Acxiom, und Foresight Factory. "Share of U.S. consumers preferring to exchange personal information for free access to online services as of December 2021." Chart. March 28, 2022. Statista. Accessed May 19, 2024. https://www.statista.com/statistics/1368888/us-consumers-exchange-private-data-online-service/
Global Data and Marketing Alliance, Acxiom, Foresight Factory. (2022). Share of U.S. consumers preferring to exchange personal information for free access to online services as of December 2021. Statista. Statista Inc.. Accessed: May 19, 2024. https://www.statista.com/statistics/1368888/us-consumers-exchange-private-data-online-service/
Global Data and Marketing Alliance, and Acxiom, and Foresight Factory. "Share of U.S. Consumers Preferring to Exchange Personal Information for Free Access to Online Services as of December 2021." Statista, Statista Inc., 28 Mar 2022, https://www.statista.com/statistics/1368888/us-consumers-exchange-private-data-online-service/
Global Data and Marketing Alliance & Acxiom & Foresight Factory, Share of U.S. consumers preferring to exchange personal information for free access to online services as of December 2021 Statista, https://www.statista.com/statistics/1368888/us-consumers-exchange-private-data-online-service/ (last visited May 19, 2024)
Share of U.S. consumers preferring to exchange personal information for free access to online services as of December 2021 [Graph], Global Data and Marketing Alliance, & Acxiom, & Foresight Factory, March 28, 2022. [Online]. Available: https://www.statista.com/statistics/1368888/us-consumers-exchange-private-data-online-service/