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Expected social media usage in holiday shopping in the U.S. 2020-2022, by generation

Published by Statista Research Department, Nov 18, 2022
Social media use among U.S. American consumers for holiday shopping has become more popular in recent years. In 2022, six of every ten Gen Z shoppers intended to use social media for their holiday shopping, up from 49 percent in the previous year.

Expected use of social media in holiday shopping in the United States in from 2020 to 2022, by generational cohort

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Release date

October 2022

Region

United States

Survey time period

2020 to 2022

Number of respondents

4,594 consumers

Age group

18 years and older

Method of interview

Online survey

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Statistics on " Holiday season e-commerce in the United States "

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Other statistics that may interest you Holiday season e-commerce in the United States

Overview

6

Online retailers

5

Consumption

8

Devices and social media

6

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Topics

Holiday season e-commerce in the United StatesU.S. Christmas season shoppingBeauty and personal care e-commerce in the United StatesE-commerce in the United StatesFashion e-commerce in the United States
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