Consumers buying food online in the Netherlands 2020-2023, by education
In 2023, online shoppers in the Netherlands with higher educational levels purchased more food and drinks over the internet. Approximately 32 percent of Dutch consumers with the highest educational level e-shopped food and beverages, compared to only around 13 percent of consumers with the lowest educational level. In total, there were less online shoppers across all educational levels in 2023 compared to 2022.