According to the results of a worldwide survey conducted with affluent consumers in the first quarter of 2024, buying goods second-hand was adopted more widely than renting them. Around 35 percent of consumers across both age groups and above said they buy second-hand goods. In contrast, only about 11 percent of consumers from the younger age group and four percent from the older age group rented goods.
April 2024
Worldwide
Q1 2024
493 respondents
18 years and older
Affluent and High Net Worth Individuals in Europe, North America, Asia Pacific
The survey question was phrased as: How sustainable/environmentally friendly do you think the following are, and which of these do you currently do?
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