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In 2023, around 4.7 billion U.S. dollars were spent on search advertising in South Korea. This made it the most valuable format of digital advertising that year, ahead of video and banner advertising. A total of over 10.8 billion dollars was spent on digital advertising that year.
Annual spending on digital advertising in South Korea in 2023, by advertising format (in billion U.S. dollars)
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Other statistics that may interest you Advertising industry in South Korea
Market overview
6
- Premium Statistic Revenue of advertising industry in South Korea 2013-2021
- Premium Statistic Revenue distribution in the advertising industry in South Korea 2021, by medium
- Premium Statistic Advertising spending in South Korea 2014-2022
- Premium Statistic Advertising expenditure in South Korea 2023, by medium
- Premium Statistic Advertising spending growth rate in South Korea 2012-2024
- Premium Statistic Main advertising companies South Korea 2022, by sales revenue
Traditional media
6
- Premium Statistic Printed media ad revenue in South Korea 2014-2024, by type
- Premium Statistic Terrestrial TV ad sales revenue in South Korea 2016-2024
- Premium Statistic Satellite TV sales revenue in South Korea 2016-2024
- Premium Statistic Cable TV ad revenue in South Korea 2014-2024
- Premium Statistic Radio ad sales revenue in South Korea 2016-2024
- Premium Statistic Sales revenue for outdoor advertising in South Korea 2016-2024
Digital and social media advertising
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- Premium Statistic Internet advertising revenue in South Korea 2014-2024
- Premium Statistic Online advertising revenue in South Korea 2021, by format
- Premium Statistic Online advertising expenditure in South Korea 2014-2024
- Premium Statistic Spending on digital advertising in South Korea 2023, by advertising format
- Premium Statistic Mobile ad revenue in South Korea 2015-2024, by format
- Premium Statistic Social media platforms with most advertisements South Korea 2021
High-spending industries
5
- Premium Statistic Ad spending in the finance, insurance, and securities industry South Korea 2019-2022
- Premium Statistic Advertising expenditure in the food industry in South Korea 2019-2022
- Premium Statistic Advertising spending in the home electronics industry in South Korea 2019-2022
- Premium Statistic Advertising spending in the pharma and medical care industry in South Korea 2019-2022
- Premium Statistic Shopping mall and retail industry digital ad spending South Korea H2 2020-H2 2022
Market leaders
5
- Premium Statistic Sales revenue Cheil Worldwide 2018-2022
- Premium Statistic Sales revenue of INNOCEAN Worldwide 2013-2022
- Premium Statistic Sales revenue of Daehong Communications 2018-2022
- Premium Statistic Operating revenue SM Culture & Contents 2013-2023
- Premium Statistic Sales revenue of Oricom 2011-2022
Further Content: You might find this interesting as well
DataReportal, & We Are Social, & Meltwater. (February 23, 2024). Annual spending on digital advertising in South Korea in 2023, by advertising format (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 19, 2024, from https://www.statista.com/statistics/1298354/south-korea-digital-advertising-spending-by-format/
DataReportal, und We Are Social, und Meltwater. "Annual spending on digital advertising in South Korea in 2023, by advertising format (in billion U.S. dollars)." Chart. February 23, 2024. Statista. Accessed May 19, 2024. https://www.statista.com/statistics/1298354/south-korea-digital-advertising-spending-by-format/
DataReportal, We Are Social, Meltwater. (2024). Annual spending on digital advertising in South Korea in 2023, by advertising format (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 19, 2024. https://www.statista.com/statistics/1298354/south-korea-digital-advertising-spending-by-format/
DataReportal, and We Are Social, and Meltwater. "Annual Spending on Digital Advertising in South Korea in 2023, by Advertising Format (in Billion U.S. Dollars)." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1298354/south-korea-digital-advertising-spending-by-format/
DataReportal & We Are Social & Meltwater, Annual spending on digital advertising in South Korea in 2023, by advertising format (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1298354/south-korea-digital-advertising-spending-by-format/ (last visited May 19, 2024)
Annual spending on digital advertising in South Korea in 2023, by advertising format (in billion U.S. dollars) [Graph], DataReportal, & We Are Social, & Meltwater, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1298354/south-korea-digital-advertising-spending-by-format/